SIREN RESPONSIVE COMMERCE SYSTEM
A mobile-first extension of the Siren Cosmetics experience, designed to keep product discovery, campaign messaging and purchase actions clear on smaller screens.
Project Overview
This responsive system translates Siren Cosmetics’ visual identity into a long-form mobile shopping experience covering campaign content, product discovery, add-to-cart patterns, brand trust cues and footer navigation.
Challenge
Mobile users need to understand the brand and reach products quickly without losing the visual personality established on larger screens.
UX Approach
AWE prioritised a compact navigation, direct shopping actions, large product imagery and clear horizontal hierarchy. The “find what products are best for you” quiz prompt adds a guided-discovery path alongside direct shopping.
Interface System
Rounded containers, high-contrast black controls, soft green fields and coral accents create a consistent component language from hero to product cards.
Commerce Detail
Product modules separate imagery, price, add-to-cart action and quantity selection so the purchase interaction remains readable and familiar on a narrow viewport.
Final Experience
The mobile composition preserves Siren’s campaign-led look while keeping shopping controls prominent and touch-friendly.
Outcome
The result is a portfolio example of responsive commerce thinking across a full page rather than a single isolated screen. No unverified conversion metrics are claimed.